Picnooga.org is a grassroot historic photo crowdsourcing effort that I started in January, 2014. The primary mission is to encourage people to donate digital copies of their vintage and historic photos of the Chattanooga area so that they can be properly researched, cataloged, archived and exhibited. The goal is to digitally preserve and exhibit a shoebox layer of media that may otherwise be forever put away, lost or thrown out. This is a fairly unique initiative, and is on the cutting edge of efforts in digital preservation.
Social media has been a huge helper to market, solicit and exhibit photos. Facebook has be especially valuable, and we recently hit the 12,000 like milestone. We’ve taken in over 600 photos in the past year. Most have been seldom seen and stored away. Picnooga currently exhibits about 80 photos through a two window display at 7th and Broad Streets in the former Miller Bros. Building through Open Spaces Chattanooga. Exhibits will rotate throughout the next year, and will get more interactive with street traffic this year.
A formal collaboration with the Chattanooga History Center has ensured that the images that we collect are properly scanned and cataloged. We also encourage physical donation of photos and artifacts. The partnership with the Chattanooga History Center have given us access to about 100,000 images in their collection.
Picnooga has become a well-recognized hyper-localized brand. We’ve been featured several times on Nooga.com and Chatter Magazine. We’ve engaged fans of social media with contests sponsored by MoonPie, and have another planned with Double-Cola in the near future. We’ve recently expanded our voice and reach by successfully crowdfunding a internet radio show (podcast) via Indiegogo, exceeding our $800 goal by $120. The show premiered this September.
Picnooga has become a megaphone for historic efforts in Chattanooga. We’ve also have lightly ventured into small restoration efforts and any activity that strengthens our core mission, include the facade of the Rivoli Theatre on Glass Street in East Chattanooga.
I’m also a local history columnist for Nooga.com and occasionally for the Lookout Mountain Mirror.
Johnny Cash Fundraiser/LaFayette, GA Public Library
This is a fundraising project I started in January, 2014. In 1970 Johnny Cash had given a benefit concert for the City of LaFayette as a favor to the county’s local sheriff. Cash had been arrested in Walker County, GA several years prior, and the events of his brief incarceration changed his life. You can read more about the story here.
Using the Cash history, I designed a fundraiser for the local Library, to help fund their children’s reading program. I collaborated with local artist Ron E. Ott to create a tribute poster and V.I.P. concert pass for sale. The package included a guitar pic, which design was executed by a local public school student as part of a contest. T-shirts of the poster were also made and sold.
I contacted John Carter Cash, son of Johnny and June Carter Cash, and he agreed to sign sixty posters for the fundraiser. I also was able to obtain a $3,000 Gibson guitar from the Gibson Foundation, tickets to the Johnny Cash Museum, tickets to the Country Music Hall of Fame, tickets to the Grand Ole Opry and a night stay at the Opryland Hotel for raffle.
The Social Media Alliance of Chattanooga (SMAC)
SMAC presented monthly events which addressed business applications and best practices in social media. This included presentations from Arby’s, Grand Ole Opry, Nissan USA, Little Debbie and Hooters. We’ve also tapped the expertise of local social media influencers like Michael Cheek, Michael J. McSunas and David Griner;. Featured have been nationally-recognized social media industry leaders Jason Falls, Erik Deckers and Jay Baer. In addition to events, we produced focused workshops, social afterhour events, mentoring groups with organizations like Gaining Ground and a partnership with United Way of Chattanooga with their Stuff the Bus campaign, where our logo appeared on billboards and other campaign collateral.
Below are misc. items, including: Business cards, logos, promotions, Website screenshots, name badges, bits of collateral and photos from the past five years.
In addition, here are links to the articles concerning Picnooga and the Johnny Cash Fundraiser for the LaFayette Walker County Library.